Privacy Policy

Last updated: September 18, 2026

Privacy Policy

SmartPack Power is a brand operated by Valena Group LLC (“SmartPack Power”, “we”, “us”, or “our”), based in Wilmington, Delaware, United States. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit smartpackpower.com, make a purchase, communicate with us, or otherwise use our store and related services (the “Services”). Our store is operated on WordPress with WooCommerce.

This policy applies to information we process as the merchant. WooCommerce, Stripe, hosting, fulfillment, analytics, advertising, and other service providers may also process information under their own privacy notices. If a mandatory privacy law gives you additional rights, those rights are not limited by this policy.

1. Personal information we collect

Depending on how you interact with the Services, we may collect or process the following categories of information:

  • Contact and identity information, such as your name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, such as products viewed or purchased, order history, returns, refunds, shipping details, and transaction records.
  • Payment-related information. Payment information is generally processed by Stripe and other enabled payment providers. We may receive transaction status, payment method type, fraud signals, and limited payment details needed to administer an order.
  • Account information, if you create or use a customer account.
  • Communications, including messages, support requests, reviews, photographs, or other information you choose to send us.
  • Device and usage information, such as IP address, browser type, device identifiers, cookie or similar technology data, pages viewed, interactions, referral information, and approximate location derived from technical data where permitted.

2. How we collect information

We may collect personal information directly from you; automatically when you use the Services; from WooCommerce and WordPress service providers; from payment, fulfillment, shipping, analytics, advertising, security, and customer-support providers; and from other parties where permitted by law.

3. How we use personal information

We may use personal information to:

  • process payments, orders, shipping, returns, refunds, and customer requests;
  • provide, maintain, personalize, and improve the Services;
  • communicate with you about orders, support, service updates, and account matters;
  • detect, investigate, and prevent fraud, abuse, security incidents, or unlawful activity;
  • measure store performance and understand how customers use the Services;
  • send marketing or promotional communications where permitted and subject to your choices;
  • show or measure advertising where permitted by applicable law and your privacy choices;
  • comply with legal obligations, enforce our terms and policies, and establish or defend legal claims.

4. How we disclose personal information

We may disclose personal information when reasonably necessary to operate the store, including to WooCommerce and WordPress service providers; Stripe and other payment processors; fulfillment and shipping providers; customer-support and communications providers; hosting, security, analytics, and technology providers; professional advisers; and advertising or marketing providers where permitted.

We may also disclose information when required by law, legal process, or competent authorities; to protect rights, safety, and security; or in connection with a business transaction such as a merger, financing, acquisition, restructuring, or sale of assets, subject to applicable law.

5. Cookies, analytics, and targeted advertising

Our store and service providers may use cookies, pixels, local storage, and similar technologies for essential store functions, security, preferences, analytics, and advertising. Depending on your location and the technologies enabled on the store, certain disclosures for advertising may be considered a “sale”, “sharing”, or use for “targeted advertising” under some U.S. state privacy laws even when money is not exchanged for the information.

Where applicable, you can exercise relevant opt-out choices through Your Privacy Choices. Any additional cookie or browser-based privacy controls offered by the site or required by applicable law will apply according to the choices you submit.

6. Payment and commerce providers

Our storefront uses WordPress and WooCommerce. Payment processing may be provided by Stripe and other enabled payment providers. These providers process information needed to complete transactions, prevent fraud, and operate payment services under their own applicable privacy notices.

7. Data retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to administer orders and customer relationships, comply with legal, tax, accounting, and recordkeeping obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary by the type of information and applicable requirements.

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights and choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a portable copy of certain personal information, to limit or object to certain processing, to withdraw consent where processing is based on consent, or to opt out of certain targeted advertising, sale, or sharing. These rights may be subject to legal exceptions and verification requirements.

You may unsubscribe from promotional emails using the unsubscribe link in the message. Even after opting out of marketing, we may still send non-promotional messages about orders, transactions, security, or support.

To submit a privacy request, use our Contact page. We may need to verify your identity before completing a request. Where applicable law permits an authorized agent to act for you, we may request evidence of that authority.

9. Children’s privacy

The Services are intended for a general adult shopping audience and are not directed to children. We do not knowingly collect personal information from children in circumstances prohibited by applicable law. If you believe a child has provided personal information to us improperly, please contact us.

10. International processing

Because our service providers may operate internationally, personal information may be processed outside your state, province, or country. Where applicable law requires safeguards for international transfers, the relevant party will use legally recognized transfer mechanisms or other required protections.

11. Third-party links

The Services may contain links to websites or services we do not control. Their privacy practices are governed by their own notices, and we are not responsible for the privacy or security practices of unrelated third parties.

12. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal obligations. We will post the revised version and update the date above. Where required by law, we will provide additional notice of material changes.

13. Contact

SmartPack Power is operated by Valena Group LLC, Wilmington, Delaware, United States. For privacy questions or requests, please use our Contact page.